Founded in 1984, China International Television Corporation is a television media industry group with the largest size and greatest power domestically under the full investment of China Central Television (CCTV). The corporation has a complete chain of TV industry development, and so far has formed a diverse industry operation system based on traditional media industries as the core. China Radio, Film and Television Programs Exchanging Center was founded in May, 2002, from former China TV Program Agency under the full investment of CCTV according to law, which passed ISO9001:2000 international quality management system certification in July, 2004.
China Radio, Film & Television Programs Exchanging Center/TV Program Marketing Department of China International Television Corporation is the primary organization specializing in marketing film/TV programs and publishing and distributing video/audio products in direct subordination to the Corporation, as well as the biggest specialized program marketing entity and the most vigorous audio/video publication and distribution organization in China. It is responsible for marketing the copyrighted programs of CCTV and other excellent Chinese film and TV products on a global scale, and extensively cooperates with domestic and foreign media agencies and institutions in terms of film and TV programs, and carries out advertising and other international exchange activities; it has the smoothest international and domestic marketing networks for TV programs and the most abundant reserve of TV program resources in China, provides more than 10,000 hours of classic TV dramas, documentaries, cartoons, shows and feature programs to Chinese and overseas media agencies each year, introduces a vast number of excellent films and TV episodes from overseas for domestic media to broadcast and publishes thousands of hours of audio/video products of all kinds on domestic and foreign markets. The marketing network spreads to 34 provinces, autonomous areas and municipalities under direct control of the central government in China as well as more than 60 countries and areas in all major continents.
So far the annual “China International Film and Television Programs Exhibition” held by China Radio, Film & Television Programs Exchanging Center has been the grandest event for film/TV program transactions in Asia.
