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CITVC Enters into Partnership with Prensario for the CIFTPE in Beijing September 11-12, 2019

2019-06-27 16:39

June 19, 2019, Beijing, China: China International Television Corporation (“CITVC”), the international business division of China Media Group, announced the signing of a Memorandum of Understanding (“MOU”) with Prensario International, the pioneer and most renowned Latin American trade publication for a mutual cooperation on the CIFTPE (the China International Film & TV Programs Exhibition)

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The signing of the MOU marks that Prensario has formally become one of CITVC’s international media partners. They will implement a series of practical cooperation in media publicity and international promotion for the CIFTPE, which is organized by CITVC. During NATPE's L.A. Screenings Independents showcase, Prensario published the official poster of the latest CIFTPE, while CITVC invited the publication to be part of a key event that joined key Chinese with key Latin American producers & TV channels.

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The CIFTPE, hosted by China Media Group, instructed by the National Radio and Television Administration, and organized by CITVC and the China Radio, Film & Television Programs Exchanging Center, is increasingly becoming an important international platform for cultural exchange and exhibition promotion of film and television programs. The 15th CIFTPE in 2018 attracted more than 300 media, institutions and companies from more than 50 countries and regions, exhibited 80,000 program episodes, and received more than 200 overseas news reports in major international media, covering more than 81 million overseas audiences. The 16th CIFTPE, to be held in Beijing National Convention Center from September 11 to 12 this year, will focus on the outstanding works and the development achievements of media integration of China.

Prensario is a recognized television and content print and digital publication, which is distributed worldwide. Its additions are distributed at the top global tradeshows such us NATPE Miami, L.A. Screenings, MIPTV, and MIPCOM, as well as the regional events such as NATPE Budapest, Rio Creative Conference, Conecta Fiction and Asia TV Forum, among many others.

Ms. Jianing Shen, Executive Vice President of CITVC and General Manager of CHNPEC, stated: “The CITFPTE is an important Chinese platform for showcasing both Chinese and international content companies. We are pleased to partner with Prensario to help share the news of our prestigious event to their extensive contacts in both Latin America and around the world. We look forward to welcoming Prensario and global content companies to Beijing on September 11 and 12 at the 16ht CIFTPE.”

Fabricio Ferrara, International Business Director at Prensario International, commented: “We have been working with Asia since 2008, when we decided to put strong emphasis in that region by covering our first Asia TV Forum. Since then we’ve shared many markets with Asian and Chinese companies, and we believe this a strategic step in building a partnership with the most outstanding player of China, CITVC. We hope we can work in many more project in the near future”.

ABOUT CITVC&CHNPEC

Founded in 1984, China International Television Corporation (CITVC) is a large state-owned enterprise, and the business division of CCTV/China Media Group. As a subsidiary to CITVC, China Radio, Film & Television Programs Exchanging Center (CHNPEC), is among China’s largest organizations specializing in marketing films and TV programs and publishing and distributing video/audio products. Over the years, in cooperation with Chinese and foreign media organizations, the company has carried out copyright marketing, international co-production, multi-lingual translation, and has built localized commercial channel operations. It has also created the “Film and TV Import & Export Association”, "Belt and Road Media Community.” Its marketing network coverage reaches more than 150 countries and regions on five continents. Every year the company provides more than 20,000 hours of high-quality television dramas, documentaries, cartoons, and variety to the international media, as well as introducing a large number of outstanding films and television series to Chinese audiences.

Editorial Prensario

Founded in 1973, Editorial Prensario is the pioneer and most important trade publication from Latin America. At the beginnings of the ’90 the company launched Prensario International to cover the programming and content trade shows such us the MIPs in Cannes plus NATPE, LA Screenings and many other that came in the following years. In the last decade, Prensario International has strengthened its tights with CEE, Asia and MENA/Central Asia, by attending key tradeshows covering those regions. Prensario’s coverage in Asia has allowed the publication to rapidly expand in that Continent, where nowadays it has built long term relationships with the most outstanding players.