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China Pavilion Appearing on Annecy International Animation Film Festival

2019-06-25 09:57

During 10-15 June, 2019, Annecy International Animation Film Festival was kicked off in France, on which “China Pavilion” hosted by The State Council Information Office and National Radio and Television Administration appeared for the second time. The China Pavilion organized by China International Television Corporation (CITVC) has attracted 14 Chinese animation organizations, such as CCTV Animation, Shaanxi Flybird Animation, Zhejiang Blue Star Media Co., Ltd., Guangdong WinSing Animation, Beijing Animation & Game Industry Alliance, etc. During the Annecy International Animation Film Festival, the China Pavilion held such activities as “Chinese Excellent Animation Film Promotion Conference”, “China Animation International Cooperation Forum”, etc.1

Chinese Excellent Animation Film Promotion Conference promoted 10 excellent Chinese animation films, such as Chinese Fairy Tales, King Yu Tamed The Flood, Birds Paying Homage to the Phoenix, God of War Kuan Kuong, Growing Up, Meng Wa, Rainbow Chicks, etc.

These well-selected animation films with unique “Chinese Style” characteristics represent new development and new level of Chinese animation films. On the one hand, classical fairy tales and folk tales contain bravery, wisdom, goodness and indomitable fighting spirit of Chinese nation, being the valuable resources as the creative materials of Chinese animation films. The masterpieces such as Chinese Fairy Tales, King Yu Tamed The Flood, God of War Kuan Kuong, etc. are derived from Chinese classical fairy tales and folk tales, which can attract extensive attention from Chinese audiences, and also can arouse overseas audiences’ interest. On the other hand, the highly-recognized Chinese traditional art forms and elements have become the unique creative approach of Chinese animation films. Birds Paying Homage to the Phoenix contains full-bodied style of Chinese ink and wash paintings; King Yu Tamed The Flood refers to The Vast Land the masterpiece of Wang Ximeng (Northern Song Dynasty) in the art style, and the elements of Henan opera in the music creation. Moreover, new technologies such as 3D, 4K, etc. and concept of industrial production have been widely applied to the creation of Chinese animation films.

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Chinese Excellent Animation Film Promotion Conference promoted the well-selected animation films via videos to exhibit China’s long and splendid history and civilization and tell the Chinese wonderful and vivid stories, which have aroused concern and interest from the international counterparts.

On the China Animation International Cooperation Forum, the representatives from domestic and overseas famous animation film companies jointly discussed challenges and opportunities in international co-production process of animation films, shared cooperation experiences, and exchanged creative inspirations. The representatives from Chinese organizations, such as CCTV Animation, Wekids Times Culture, Wuhu Animator Space, etc., Marc Du Pontavice president of Xilam French famous animation company, Arnauld Boulard project production leader of Despicable Me, etc. agreed that Chinese stories can provide abundant themes and numerous inspirations for the global animation films, and international cooperation shall be strengthened to create more excellent animation films with Chinese stories and international quality to realize win-win cooperation.

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On the China Animation International Cooperation Forum, Chinese animation film companies, such as UYoung Media, 2:10 AM Animation, Zhongshan Culture, Guangdong WinSing Animation, TianTian Growth, etc., respectively introduced their animation projects, such as Kung Fu Socks, Glazewar, A Woman’s Life, Lion Learning From Lions, Growing Up, etc. for the purpose of seeking international co-production cooperation. A Woman’s Life, which is derived from the Chinese local opera, has extensively aroused overseas counterparts’ concerns. Director Bai Zhijun said that unique local culture works are China’s unique resource advantages.

Annecy International Animation Film Festival is one of the world’s most professional animation film festivals with the largest scale, the highest standard and the most animation professionals. Annecy International Animation Film Festival 2019 has attracted more than 11,000 animation professionals across nearly 90 countries and regions. 490 out of more than 820 companies were program buyers, distributors and investors. (Source: SARFT Think Tank)

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