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Chinese Culture Blooms Overseas in 2019 Spring Festival

2019-02-19 11:12

During the Chinese Lunar New Year in 2019, China International Television Corporation (CITVC) launched the Chinese Spring Festival Gala" Series Overseas Media Simulcast for the sixth consecutive year. With the help of various excellent works embodying Chinese culture, the rich and wonderful program contents provide overseas viewers with experience of Chinese traditional Spring Festival culture and a feast of Spring Festival, so as to promote overseas viewers' knowledge and love of Chinese culture.

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In order to promote the overall integration and dissemination of overseas traditional media and new network media, the head office has carried out warm-up publicity and authorized more than 20 broadcasting organizations from 13 countries and regions in Asia, the Middle East, North America, Europe and Africa to broadcast and rebroadcast the 2019 CCTV Spring Festival Gala in Chinese, English, Japanese and other languages, creating a festive atmosphere of unity, joy and peace" and enhancing the global influence of Chinese culture.

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At the same time, a number of series works reflecting Chinese traditional culture, such as Silk Road Spring Festival Gala, Inside China's Biggest Gala, Chinese Spring Festival Folk Custom, and Landscape China, have been successively broadcast to overseas viewers as follow-up programs during the Spring Festival. The English dubbed TV series Journey to the West was broadcast for the first time in the China Hour" period in South Africa during the Chinese New Year, and saw an average audience rating increase of 25% in the first month. The English dubbed TV series Nirvana in Fire was broadcast for the first time during the China Hour" period on BSkyB, was widely recognized by local viewers for its excellent content and high standard of dubbing, and further expanded the influence of Chinese culture in Europe. During the Spring Festival, the Spanish dubbed TV series Princess Agents made its debut on mainstream Mexican TV station Imagen TV and received warm welcome. On the day of its debut, the number of viewers exceeded 600,000. At the same time, the Spanish dubbed TV series Nirvana in Fire was also broadcast on the Argentine mainstream media América TV and was well received. The Chinese Spring Festival has become an important cultural brand of China's soft power, leading the spread of Chinese culture abroad.