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[Live News] MIPCOM with China as Guest of Honor: Wonderful Stories Originate from China

2018-11-29 15:21

     On October 8, local time, the localized Chinese program time slot "China Hour" jointly launched by China International Television Corporation and Porto Canal officially kicked off in Portugal. The broadcast of the “China Hour” in Portugal marks the first regular broadcast period of original Chinese program in Southern Europe.On October 15, the annual MIPCOM opened in Cannes, a coastal city in Southern France. As the guest of honor of this year’s MIPCOM, China showed the latest development of China’s film and television industry through group promotion, program presentation and forum session, helping Chinese film and television works to “go global”.

    This year marks the 15th year in a row that China has set up a joint booth at MIPCOM and the first time that China has held guest of honor event at MIPCOM. The event was jointly sponsored by the State Council Information Office of China and National Radio and Television Administration, and jointly organized by China International Television Corporation and China Radio, Film & Television Programs Exchanging Center. With the theme of “Wonderful Stories Originate from China”, it aims to present high-quality Chinese film and television content to the world and share the latest development results of Chinese film and television.   





This China joint booth at MIPCOM is the largest ever, with a total area of more than 500 square meters. More than 50 companies, including China International Television Corporation, Shanghai Media Group and China Intercontinental Communication Center, jointly participated in the exhibition. Their promotional content covers different fields such as film, television, animation, documentary, variety show, and program pattern. Scenes of Chinese and foreign representatives negotiating can be seen everywhere.


This year’s MIPCOM will end on October 18. As one of the largest and most influential international audio-visual products and digital content trading markets in the world, it will attract tens of thousands of representatives from more than 100 countries and regions.


(Source: CCTV Live News)