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China International Television Corporation Participated in GCB Content Market in India for the First Time

2018-01-30 09:26

From January 17 to January 21, 2018, China International Television Corporation (the Corporation) organized a delegation to participate in the GCB (Global Content Bazar) content market in India in 2018, communicating with more than 30 broadcasting platforms, film and television organizations and production companies in India and actively exploring the local market.


The Content Market in India is the only international market for the content industry in the South Asian Subcontinent. It is held in January of each year in India, which makes it the first important content market in every New Year. More than 70 companies from 9 countries, including China, Australia, Austria, Russia, Singapore, the United Arab Emirates, Mauritius, Sri Lanka and Bangladesh, set up booth this year. The 2-day exhibition attracted more than 1,500 participants from India and other parts of the world.


Being invited by the Organizing Committee, representatives including Shen Jianing, President Assistant of China International Television Corporation and General Manager of China Radio, Film and Television Programs Exchanging Center, attended the Opening Ceremony on behalf of China joint booth.

(Shen Jianing (right 4) attended the Opening Ceremony of the TV festival)

(Shen Jianing (right 4) attended the Opening Ceremony of the TV festival)


In this exhibition, relevant business works have been carried out in all aspects by the Corporation. First, to promote Chinese film and television programs. The Corporation prepared 3000 hours of various TV programs such as TV dramas, documentaries, variety shows and cartoons, focusing on the cartoon Panda and the Little Mole, the drama Tribes and Empires: Storm of Prophecy, Princess Agents, The Advisors Alliance, Because of You, and Gentlemen; those programs have market recognition and positive feedback from the customers, so they caught the eyes of many Indian media companies. Second, to seek for international cooperation. In-depth exchanges were held with NH Studio, a major Indian film distribution company, on international cooperation and distribution. A discussion with One Take Media, an Indian animation channels and animation distributor, was held, talking about the distribution and broadcast of Panda and the Little Mole, Marshmallow and Cloud Mom, My Little Monkey King and other animation programs in India. Third, to visit InCable, one of the top three cable operators in India, and TravelXP, India’s most popular travel channel, and to have in-depth discussion with India’s sports channel DSPORT and India’s famous television market research company Chrome Data about the landing and operation of “HiChina”, a Chinese television channel.

 (business personnel negotiated with foreign clients on program distribution cooperation)

(business personnel negotiated with foreign clients on program distribution cooperation)