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“China Hour” Achieved Breakthrough for Commercial Operation in British

2017-08-29 15:29



01    2020


02140    24510    20401414


        Since its launch in Sky TV by China International Television Corporation/China Radio, Film & Television Programs Exchange Center on December 6, 2016, “China Hour” program has enjoyed increasing audience ratings and attracted more and more attention from advertisers. It received the first advertising revenue and made a fruitful step in terms of commercial operation.
Chinese documentaries, cartons and tourism and cultural shows were broadcasted for two hours every day, covering 12 million free satellite and IPTV subscribers in the United Kingdom, as well as over 1 million Sky TV users and free satellite subscribers in Ireland and the European continent. The number of stable effective audience was between 15,000 to 22,000, among which midnight video time and weekend prime time once reached the peak of 50,000 and 70,000, with cumulative number of about 1.5 million person-times. Chinese outstanding shows such as The Belt and Road, The Spring Festival Gala, The Great Wall, A Bite of China and Taotao Panda were every popular, and Walking Table made the highest record of 12.05 million person-times per hour. There was a cut-in every 12 minutes in the program, broadcasting consumer advertising and paid public service advertising. The program has grown in a good momentum and a promising prospect in commercial operation.
Since 2015, the Corporation has successively launched localized time for Chinese programs in such countries as South Africa, the United Arab Emirates, the Czech Republic, Nepal and Serbia, and opened localized channel for Chinese programs Hi-Indo! and Hi-Cambo! respectively in Indonesia and Cambodia. This year, the Corporation will continue to launch localized time and channel in mainstream media of Myanmar, India and other countries, committed to overseas expansion of the coverage and international influence of Chinese film and television programs.