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Launch of Overseas New Media Marketing of China Spring Festival Gala

2015-04-22 09:38


        On Jan. 23, 2015, the program series of the China Spring Festival Gala landed on all the major international new media platform, including Youtube, Google+, Twitter, Instagram and Pinterest, and became officially online. The program can be searched and broadcasted in both Chinese and English. They are all on the first place of the search result lists. On the first day of its launch, the subscriptions on Youtube exceeded 26000, the highest number of hits reached 680,000. The subscription and hits data continue to grow. Other version of the China Spring Festival Gala are scheduled to go online consecutively. According the plan, the aim is to reach 2.5million hits on Youtube, and browsing number exceeding 150,000.

        China International Television Corporation / China Radio, Film & Television Programs Exchanging Center is quick in building up the platform on all renowned social network sites in Europe and America, launching and promoting the program series of the China Spring Festival Gala. Through online push of the intro film, it has created the spring festival gala atmosphere. Opening the official channels to link to various version of videos related to the Spring Festival Gala, the marketing program will cover over 230 countries or regions accessible by internet. The global impact of China Spring Festival Gala has been enhanced to an unprecedented level.

        Going forward, the Corporation will continue its cooperation with all major new media service providers, exploring and expanding the new models of international marketing.