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China Radio, Film & Television Programs Exchanging Center of China International Television Corporation (CITVC) is one of the largest publication and distribution institutions of audio-visual works in China, which is a state level publishing press governed by the State Administration of Radio, Film and Television, and authorized by the General Administration of Press and Publication. It has an exclusive right to the audio-visual copyrights of all programs of China Central Television (CCTV). In recent years, it has successively published and distributed a series of most popular audio-visual products to the audience, such as Four Great Classical Novels, Beijing Opera with Audio and Video, The Opening and Closing Ceremony of 2008 Beijing Olympics, The 60th Anniversary of the National Day Military Parade, Shanghai Expo 2010 Opening Ceremony, Opening and Closing Ceremony of 16th Asian Games and so on. Among those excellent products, the Forbidden City, Road to Revival, Rediscovering the Yangtze River etc. have won several highest awards in the publishing field, such as Chinese Publishing Government Award and China Excellent Publications Award.


Business Category


Audio-visual Products Distribution Business:


Oriented to all kinds of audio and video programs published by nationwide audio-video market distribution corporations, we have participated in bidding procurement projects held by all levels of governments. CITVC has established its audio and video products retail store to carry out audio and video retail, telemarketing, mail order, program information recording and other services. We have been cooperating with Dangdang, Joyo, 360buy and other well-known network marketing groups, so as to meet the increasing demand of customers for online shopping in the fastest and the most convenient way.


Business manager: Xie Pengfei

Contact: 8610 63955779   Fax: 8610 63955807   E-mail:


Five audio-visual marketing studios are established for this business:


(1) Audio-visual marketing studio in the area of Beijing and Tianjin

Marketing Manager: Bai Wei

Marketing Areas: Beijing, Tianjin

Additional Responsibilities: network sales and retail management.

Contact: 8610 63950424  Fax: 8610 63955807  E-mail:

(Retail stores)Contact: Di Fang

Tel: 8610 68507900   8610 68507902   Fax: 8610 88243559


(2) Audio-visual marketing studio in northern region.

Marketing Manager: Guo Jinsong.

Marketing Areas: Hebei, Henan, Shanxi, Inner Mongolia, Liaoning, Jilin, Heilongjiang.

Contact: 8610 63957148   Fax: 8610 63955807   E-mail:


(3) Audio-visual marketing studio in southern region.

Marketing Manager: Zhang Xiaoguang

Marketing Areas: Guangdong, Guangxi, Hainan, Hubei, Hunan

Contact: 8610 63957146  Fax: 8610 63955807   E-mail:


(4) Audio-visual marketing studio in eastern region.

Marketing Manager: Wang Tao

Marketing Areas: Shanghai, Zhejiang, Shandong, Jiangsu, Jiangxi, Fujian, Anhui.

Contact: 8610 63955705   Fax: 8610 63955807    E-mail:


(5) Audio-visual marketing studio in western region.

Marketing Manager: Xia Yingwu.

Marketing Areas: Chongqing, Sichuan, Yunnan, Guizhou, Tibet, Shaanxi, Gansu, Xinjiang, Qinghai, Ningxia.

Contact: 8610 63955806   Fax: 8610 63955807   E-mail:


Program Resources Development Business:


Primarily responsible for publishing business, program resources development, new business extension and other work, we design, film and customize audio-visual products for government agencies, domestic and foreign production companies, enterprises and institutions, universities and colleges, community groups and other agencies. Program resources development business assumes the responsibility of publishing CCTV-copyrighted programs, bringing in excellent overseas television program actively and exploring all kinds of excellent social program resources. On the basis of in-depth planning and packing of the program, well-developed audio-video products have been produced. We have been cooperating with publishing enterprises and institutions of books, audios and videos, newspapers, networks all levels within the industry, so as to fulfill the production, publication and distribution of programs in various forms.


Business manager: Ren Haiping  

Contact: 8610 63980919   Fax: 8610 63955807   E-mail:


Three studios are established for this business:


(1) Audio-visual publication studio

Publication Manager: Ji Jie

Responsibilities: traditional audio and video products publication; audio-visual products customization; overseas programs introduction; advertising business development; derivative products development.

Contact: 8610 63950426   Fax: 8610 63957137  E-mail:


(2) New business studio

Publication Manager: Hua Leilei

Responsibilities: New Media program authorization; books authorization; advertising business development; major marketing campaigns planning and implementation.

Contact: 8610 51925139   Fax: 8610 63957137  E-mail:


(3) Programs production studio

Publication Manager: Qi Gang.

Responsibilities: marketable programs integration, adaptation and production; advertising business development.

Contact: 8610 51862858  Fax: 8610 63957137  E-mail:


Logistics Business:


Logistics business is primarily responsible for warehouse management, logistics and distribution of audio and video products.


Business manager: Wu Junrong

Contact: 8610 88690468   Fax: 8610 88690482   E-mail: