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Domestic Business


China Radio, Film & Television Programs Exchanging Center of China International Television Corporation (CITVC) enjoys an exclusive right of copyright trade for CCTV-copyrighted television programs.  Taking TV program distribution, overseas program acquisition and advertising as its major business, CITVC also has turned to investment feasibility studies, market research and promotion of its own TV programs. Every year, CITVC provides more than 10,000 episodes/series of movies, TV drama series, cartoons, features, columns, documentaries, variety shows and program footages to nationwide television media, with customers from 31 provinces and cities in China, including provincial, municipal, prefecture-level (county-level) TV stations and dozens of well-known websites (companies), railway TV, in-flight TV and other emerging new public media. CITVC has maintained long-term cooperation ties with many well-known foreign media companies.


Business Category


TV Program Distribution:

CITVC has a time-honored history of domestic distribution of television programs in this industry and the largest film library in China. Its distribution patterns have repeatedly led innovation tides and its distribution income has repeatedly created new high records. The programs released covered a wide range of topics in various forms. Documentary features such as Dunhuang, Beautiful China, The Rise of Great Nations, Exploring, Lecture Room, Approaching Science, every year Spring Festival Gala, and one-hundred-episode set of crosstalk and comedies; cartoons such as The Journey to the West, The Legend of Nezha, The Adventures of Little Carp; TV drama series such as King of Silk, The Legend of Bruce Lee, Secret War, The Liberation, March to New China and so on. All these have won both social effects and economic benefits. Some classic works remain best selling for a long time, such as The Journey to the West, The Dream of Red Mansions, Heroes of the Marshes, Romance of Three Kingdoms, Kangxi Dynasty, Yongzheng Dynasty, Romance in the Rain and so on. At the same time, based on cutting-edge market information, we have expanded in-depth multilevel cooperation with television stations, production companies, producers and directors. As a result, we have succeeded in such cooperation projects as Mother, The Informant, The Sniper, How Far Is It to My Happiness, Entangled g Love in Shanghai, Back of Last Spring, and Torn between Two Lovers.




Wang Xiaodi: 8610 6395 0439
(East China: Shanghai, Jiangsu, Zhejiang, Shandong; Northwest China: Shanxi, Ningxia, Gansu, Xinjiang, Qinghai;Central China: Anhui, Henan, Jiangxi, Hubei, Hunan

Guo Ruijia: 8610 6395 6991
(North China:
Beijing, Tianjin, Shanxi, Hebei, Inner Mongolia; South China:Guangxi, Guangdong, Fujian, Hainan; Northeast China: Liaoning, Jilin, Heilongjiang;Southwest China: Sichuan, Chongqing, Yunnan, Guizhou, Tibet)

Zhang Wei: 8610 6395 6994
(features, columns, documentaries, cartoons, and footages, films)

Li Xuan: 8610 6395 0441
(new media)


Overseas Program Acquisition:

Program Acquisition Business aims at introducing excellent overseas programs to Chinese audience, taking multi-national proportioning and cultural diversity as its principle. In 1995, the first title sponsorship theater——Dabao Theatre appeared, which lasted for more than ten years. More than 1000 episodes of TV drama have been introduced in recent years, such as: India’s hot drama Love Debt in 2007Singapore Television’s anniversary show Little Nyonya in 2008, anniversary show Together in 2009, and hot drama Stories of the Green Snake; Hong Kong-based TVB’s anniversary show The Gem of Life in 2009 and anniversary show You Can’t Buy Me Love in 2010; Chinese Taiwan’s TV drama My Best Love, Love Queen, and Justice for Love; Korea’s TV drama The Bathhouse Men, Suddenly One Day, Incidental Marriage, and My Princess in 2011 which caused widespread attention; the Philippines’ hottest drama Mermaid in 2010; Thailand’s Kularb Neua Mek in 2010; Venezuela’s programs The Very Woman in My Life, Mr. Right, and Rebel Angel; as well as America’s Sony and Warner programs.



Jin Juanjuan:  8610 6395 7140  

Zhang Tongyu:   8610 6395 7152


Advertising Business:

Advertising business possesses the Agent Certification for CCTV AD, including advertising agency for local TV stations, advertisement release, TV contents advertising andembedded advertisements. It has been successful in co-production programs such as The Drive of Life and Starlit, etc.



Customer Service:

Qi Yang:  8610 6395 6993  (Co-coordinator for Information and Literature)

Yang Hongfei:  8610 6395 7138  (Co-coordinator for Dispatching)
Pu Songlin:  8610 5192 5269  (Co-coordinator for Logistic Support)