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Achieving Fruitful Results at BCWW (Seoul, 2011)

2011-09-19 09:13


Beijing—From August 29 to September 3, 2011, during the BCWW 2011 (Broadcast Worldwide Exhibition & Conference) in Seoul, South
Korea, the delegation of China Radio, Film & Television Programs Exchanging Center(CHNPEC)/TV Program Marketing Department of China International Television Corporation(CITVC) has made a significant performance in both sales and business development, contributing new ideas and access for its products to the Korean market.
On the yearly tradeshow, the number of programs being signed has increased by 50% than last year, including the documentary When the Louvre meets the Forbidden City and TV play the Qin Empire. The delegation has also talked with clients of nearly 40 companies from Japan, South Korea and Southeast Asia. For the first time ever, the Corporation has also developed relationships with clients from Kyrgyzstan and Kazakhstan. Substantial progress has been made on projects such as jointly-run channels and co-produced TV plays.
During the trip to South Korea, the delegation has conducted a close study on the CCTV special channel in Korea, discussed with CJ Group over the plan of launching a jointly-run channel based on its current Chinese TV Channel, and negotiated with CMB about the possibility of creating a special channel of CCTV. Moreover, the Corporation has also talked with several competitive Korean TV studios on the cooperation of production.
As the coming year marks the 20th anniversary of the establishment of the diplomatic relationships between China and South Korea, Korea Culture and Content Agency(KOCCA) has put great emphasis on China-Korean co-produced TV projects, and will strongly support them with financial funds. In the negotiations with KBS and Arirang TV on TV plays and documentaries, both companies have agreed to conduct a mutually beneficial cooperation with the Corporation and ensure a balance between the selling and importing number of episodes.