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Rediscovering the Yangtze River Breaking Records in Overseas Distribution

2010-11-22 10:28

Large-scaled HD series documentary Rediscovering the Yangtze River produced by China Central Television (CCTV) in 2006 have realized gratifying achievements in overseas distribution and broadcasting. Currently, the first round of overseas distribution that lasted for five years has basically concluded, setting the highest CCTV documentary record of total overseas sales. This program has been broadcasted on mainstream media of about 80 countries and regions in North America, South America, Europe, Asia and Australia with audio-visual products of several languages being issued on global market, which effectively enhance the international spread power of quality programs produced by CCTV. Among them, the Canadian Discovery Channel aired the original version of 33-episode Rediscovering the Yangtze River in North America; American Discovery Channel broadcasted the 6-episode Spanish version which is jointly edited by China International Television Corporation and the U.S. media with a broadcasting scale covering the entire Latin America.