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CITVC Surveys the Marketing of Films &TV Programs

2013-01-30 11:22


On August 8th, 2012, Liang Xiaotao, Chairman and General Manager of CITVC, and Tang Shiding, Vice General Manager of CITVC went to China Radio, Film and Television Programs Exchanging Center to survey the marketing of films andTV programs. Liang stressed that,in the face ofa changing business environment and a highly competitive market, it was far from an easy task for the marketing department to actively adapt their working philosophy to the market demand so as to survive and seek development. The whole team proves exceedingly professional and has made remarkable achievements.To cope witha rather fiercer business situation, firstly, the management strategies shall be adjusted instantly to the changing environment in order toto enlarge the proportion of social business and thus enhance resistance to adversity. Secondly, a reciprocal dynamic mechanism needs to be established with other related departments, so as to enrich the resources of program marketing. Last but not least, the emerging business forms should be further explored to expand the source of revenue and profits. Ma Runsheng, General Manager of China Radio, Film and Television Programs Exchanging Center, on behalf of the management, gave a report on relevant information and said that they will face up to the challenges with a strong faith and prove themselves through actions.