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Good Marketing Results Achieved in MIPCOM

2010-11-01 09:28

China Radio, Film & Television Programs Exchanging Center and China International Television Corporation dispatched a delegation to attend the 2010 MIPCOM (autumn) held in France from Oct. 4 to Oct 8, 2010. During the exhibition, the delegation held talks with 63 customers form 27 countries and regions including England, France, Russia, the U.S., Spain, Serbia, Turkey, Netherlands, South Korea, Japan, Hong Kong, Thailand, Vietnam, the Middle East, etc., further introduced excellent Chinese programs to overseas customers and had in-depth discussions concerning international cooperation. Good results were achieved and desired goals were all fulfilled.   

During the exhibition, the delegation also attended Asian Content Exchange held by the Organization Committee, in which programs of China, Japan and South Korea were released, making European and US audience have better understanding of and pay more attention to Asia.