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Work Plan for Program Marketing in the Second Half of the Year

2013-01-30 10:40


On July 24th, 2012, China Radio, Film and Television Programs Exchanging Center and the TVPMD of China International Television Corporation (CITVC) held the semi-annual work conference. The conference summarized the achievements of program marketing in the first half the year 2012 and discussed and laid out the work plan for the secondhalf. In view of the fiercely competitive international and domestic market, Ma Runsheng, the general manager, pointed out that marketing, operation and administration systems need to center on program marketing. The three functions should face up to reality,strengthen management capacity and work concertedly for the attainment of the annual target. In terms of international marketing, the grip on excellent program resources needs to be further tightened. And the export channels and international cooperation should be expanded to a larger scale. As for domestic marketing, the distribution channels will require multiplication, and the marketing capabilities should be further developed so that the premiere dramas, replayed dramas and imported drams can be promoted simultaneously. Normal and special issues need to work in tandem. Also, the marketing of audiovisual products shall be more adaptableto the changing market, so as to accelerate its business development and, in the mean time, strike a balance between traditional and emerging business.