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China and Singapore Strengthen New Cooperation in Media Industry

2010-04-15 12:28

 


China Radio, Film & TV Programs Exchanging Center formally signed the strategic cooperation agreement with Net Leader Holdings Private Limited on June 8th 2009 at the fifteenth Shanghai TV Festival. This strategic cooperation will promote cultural communication between China and Singapore and boost the development of Asian culture.


Net Leader Holdings Private Limited is one of the two leading TV Operators whose establishment permitted by Singapore Government, engages in the business of program integration and co-production, owns solid funds and resources power and gets great support from Singapore Media Development Authority.

Ma Runsheng, the Assistant President of China International TV Corporation and General Manager of China Radio Film and TV Exchanging Center, indicates this cooperation will play a great role to the deep cooperation in cultural field of China and Singapore. Within a new year, NL will invest 30 million USD to co-produce films and TV dramas with China Radio, Film & TV Programs Exchanging Center. Both sides will share effective resources to enhance competitiveness of cooperation projects in the international market.

Doctor Ma Runsheng also expresses that China International TV Corporation and China Radio, Film & TV Programs Exchanging Center will extensively cooperate with NL in many aspects including: Film and TV program production, advertisement cooperation, international exchanging activity and etc.

The President of NL, Huang Yaji indicates that this cooperation project will set up a bridge for the communication of Media between China and Asia.

At present, both sides begin to discuss the specific cooperation projects further.