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China International Television Corporation, was founded in 1984, and is a large state-owned enterprise fully invested by CCTV. Since its foundation, the company has been committed to the development of new formats and new media, forming a diversified operation system with media industry as its core. At present, the number of subordinated enterprises has reached 102, including several wholly owned subsidiaries abroad including in: the United States, Japan, Hong Kong, and Africa among others. It has more than 19,000 employees around the world, it is China's key cultural-export enterprise, it ranks as one of China’s top 30 cultural industries, and is one of the most powerful media groups in China.

China Radio, Film and Television Program Trading Center, a CCTV enterprise, is one of the largest professional film and television program marketing entity in China. It has a rich reserve of film and television program resources, specializing in film and television program marketing and audiovisual products publishing and distribution. Over the years, in cooperation with Chinese and foreign media organizations, the company has carried out copyright marketing, international co-production, multi-lingual translation, and has built localized commercial channel operations. It has also created the "Silkroad TV International Cooperation Community". Its marketing network coverage reaches more than 120 countries and regions on five continents. Every year the company provides more than 10,000 hours of high-quality television dramas, documentaries, cartoons, and variety to the international media, as well as introducing a large number of outstanding films and television series to Chinese audiences.So far the annual “China International Film and Television Programs Exhibition” held by China Radio, Film & Television Programs Exchanging Center has been the grandest event for film/TV program transactions in Asia.